[Job Vacancy] Commercial Analytics and Insights Manager at Guinness Nigeria Plc

Guinness Nigeria Plc is a major market for Diageo: Guinness Nigeria operates in the unique and fast-growing alcohol industry of over 15mhl beer potential. It is the only company that does Total Beverage Alcohol (TBA) in Nigeria. It’s an on-trade-dominated market but with a fast-growing off-trade channel.

We are recruiting to fill the position below:

Job Title: Commercial Analytics & Insights Manager

Job Requisition ID: JR1103390
Location: Ikeja, Lagos
Job Type: Full time

Job Description

The role is responsible for driving great insights through execution reporting to ensure quicker decisions are made, managing performance from a total Business perspective all the way down to store level and driving accountability at all levels.
The role holder will be the point of contact for Sales Operations to drive the correct execution standards by Channel as well as the key contact to CP&A to ensure tracking elements are briefed on time and objectives are measured as agreed upon and signed off. 
The role holder will also drive correct level of Reporting, focusing on exceptions, to ensure gaps are identified and closed to drive business NSV.

Other Key Accountabilities
Sales Systems & Data Management:

Collaborate with the Sales Team and Data Specialists to integrate, develop and implement systems solutions to increase commercial results through improved KPI measurement and reporting and business processing capability.
Create and updates the SFA system with all the approved activities for execution by the sales team
Defines the structure of any additional data sets required to complete analysis of a given business problem, collects and cleanses the data for analysis
Support with data quality assurance and data cleansing of existing data sets for analysis
Develop business cases on any additional enhancements that are not within the current system capabilities

Drive Insights from Gap analysis measures:

Build actionable insights from outlet execution reports and be fully accountable to develop exception reporting, highlighting gaps and identifying opportunities, risks and recommending an action plan to close the gaps.
Develop streamlined processes by recommending standards and procedures resulting in improved efficiencies and increased accuracy.
Identifying and understanding performance trends, assessing performance against targets and highlights opportunities.
Process and analyze large datasets, producing clear findings and recommendations.
Develop Data measurement comparison reporting that highlight if there is improvement on executions and implementation of plans during specific periods of the year/month.
Ensure consistency in reporting and actionable execution plans by channel and segment.

Systems reporting and analysis to facilitate strategic growth:

Facilitate alignment of business strategy with customer strategy
Analyse operational intelligence to ensure accuracy and provide meaning and trends.
Align reports to business objectives.
Collaborate with Capability Manager to develop relevant training materials (assist in training where required)
Customer Market and KAM team – align to Global training.
Generate and analyse reports and provide feedback on reporting when necessary.
Explore and identify new business opportunities and make recommendations for action.
Provide monthly reports on key KPI’s being tracked by the Sales team, highlighting areas of concern and opportunity.

Facilitate operational excellence:

Understand the expectations of stakeholders.
Monitor and measure operational activities and key outputs.
Ensure the integrity of data.
Work with Commercial MD lead to align data across all Platforms
Trax insights and Pricing
3rd Party capability audit
Supporting Execution activity by providing Insights for trade team
Supporting the team with National or Quarterly Dashboards
Provide support to KAM and Divisional Teams
Engage with sales operational team to facilitate and support achievement of excellence.
Identify projects to streamline areas for improvement.

Compliance:

Familiarize and comply with applicable procurement agreements, licenses, legislation, regulatory policies, internal policies, and procedures, etc.

Experience, Qualifications and Leadership

Commercial Graduate Degree Qualification – Business Related
Experience in Commercial (Minimum 2-3 years) working in sales and or customer marketing is a prerequisite.
Basic experience in Planning functions (minimum 1-2 years)
Familiarity with market measurement data and interpretation into actionable insights
Project Management Expertise
Build collaborative and influential relationships with peers in Commercial.
Strong analytical skills, systems aptitude, and data-handling expertise
Work within a virtual team, cross-functionally and with a high sense of initiative and ownership, being self-sufficient and independent.
Category and competitor knowledge
Basic understanding of our industry, the channels our products are sold, in-store requirements and account specific marketing.

Key Skills:

Commercial Acumen with keen learning mindset
High cognitive ability
Good analytical skills and a high attention to detail
Need to be flexible, entrepreneurial, and ability to work with multiple stakeholders.
Excellent communication skills (written and verbal)
Excellent planning skills
Good Decision Quality
Facilitate operational simplicity, enabling decisions to be made, aligned to and executed swiftly.
Dealing with day-to-day ambiguity & problem-solving ability
Proven commercial acumen with strong focus on financial acumen and analytical skills, with the ability to translate into actionable insights.

How to Apply
Interested and qualified candidates should:
Click here to apply

Application Deadline 4th October, 2024.