[Job Vacancy] B2B Marketing Communications Manager at CrossBoundary Energy

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CrossBoundary Energy (CBE) is the leading provider of clean, renewable, reliable, and affordable electricity directly to businesses. According to World Bank data, access to reliable and affordable electricity is the most significant constraint on economic growth on the continent. CBE addresses this challenge by providing corporates with fully financed renewable power. Through this approach, we are building a disruptive, distributed, renewable utility that can unlock sustainable growth.

We are already making rapid progress towards our vision. CBE is currently delivering a portfolio of over $200M of solar, wind, and storage projects for businesses across Africa. Our clients include Actis, Diageo, Heineken, Rio Tinto, Syrah Resources, Unilever, and other leading regional companies.

We are recruiting to fill the position below:

Job Title: B2B Marketing Communications Manager

Location: LagosEmployment Type: Full time

Job Description

CrossBoundary Energy is looking for an experienced B2B Marketing Communications Manager who will be responsible for growth across CrossBoundary Energy’s marketing and communication channels.
The Marketing Communications Manager will work closely with renewable energy experts to understand CrossBoundary Energy’s commercial offerings and build awareness of our products, generate customer demand, and strengthen our business development and investment pipeline.
As CrossBoundary Energy’s Marketing Communications Manager, you will be responsible for creating campaigns across all B2B channels including social, events, thought leadership and content marketing, and related digital channels, while ensuring media deliverables are on time and on budget.
The ideal candidate will be able to work cross-functionally and distill CrossBoundary Energy’s value proposition into compelling marketing collateral, such as multimedia, white papers, one-pagers, and brochures.
The Marketing Communications Manager will be a member of CrossBoundary Group’s Communications team and report to the Global Head of Communications.
The Marketing Communications Manager will work closely day-to-day with CrossBoundary Energy’s Operations team, as well as its Business Development team.

Primary Responsibilities

Generate high quality content across CrossBoundary Energy’s website, paid and organic search, paid social, programmatic display, field marketing, event sponsorships and/or sponsored publisher channels
Provide campaign support to other parts of the organization (business development, investment teams, etc.) as needed
Monitor market trends and competitors to determine marketing opportunities
Recommend and take actions to improve visibility.
Scope and manage innovative growth strategies in collaboration with our energy Business Development team designed to drive qualified leads and communicate impact
Test strategies that promote and increase engagement on various media and deliver ROI
Grow our email list including drafting and coding emails, creating targeted distribution groups, creating landing pages, reporting on metrics, and executing campaigns
Manage budgets and project plans to ensure campaigns launch on due date and meet their objectives. Work closely with external agencies and vendors to ensure execution of campaigns
Develop creative collateral, content, and web experiences that follow media best practices
Work with BizOps team to establish measurement framework for marketing campaigns that map to business goals.

Required Qualifications

3+ years in B2B marketing, digital marketing or demand generation role, ideally in power, infrastructure, or industrial commercial sector
Experience with B2B brand planning, strategic planning and execution, across a variety of categories and communication tactics
Advanced analytics and reporting experience required, including thorough knowledge of Google Analytics, Excel, Power BI, SQL, and/or similar
Experience managing an email marketing program required. Advanced proficiency with email marketing platforms, social media, QA, and HTML/CSS, preferred
Strong experience creating and developing partnerships with internal team members towards delivery of impactful results
A broad understanding of the connection between business objectives, creative content production, and media placement
A broad understanding of awareness measurement practices and awareness campaigns
Experience using marketing automation software a plus.

Who You Are:

Excellence: Achieving exponential growth in brand visibility and reach is what you wake up in the morning to do.
Deliberate Thinker: Data-driven decision maker with excellent quantitative analytical skills
Bias to Action: Self-starter who is passionate cracking the code to unlock consistent growth in brand visibility. You consider your work as a series of experiments and are willing to take risks if it helps you learn and refine your solution
Prioritizes Results: You use data to clearly draw connections between your content, campaigns, and achieving the business’ core objectives.
You hold yourself to high standards overdeliver on all tasks – big or small – if you know it will help unlock a win
Acts Like an Owner: Independent worker who thrives in a fast-paced, deadline-driven environment. Ability to manage multiple projects simultaneously and adapt to changing business priorities
Curiosity: Up to date on the latest trends in B2B marketing – including changing algorithms and integration of artificial intelligence – and a voracious appetite to learn more.

How to ApplyInterested and qualified candidates should:Click here to apply